{"id":54748,"date":"2023-03-08T09:08:43","date_gmt":"2023-03-08T07:08:43","guid":{"rendered":"https:\/\/www.visit-palanga.lt\/about-palanga-tic\/projektas-gintaro-kelione\/"},"modified":"2025-06-01T13:47:33","modified_gmt":"2025-06-01T10:47:33","slug":"the-amber-journey-project","status":"publish","type":"page","link":"https:\/\/www.visit-palanga.lt\/en\/about-palanga-tic\/the-amber-journey-project\/","title":{"rendered":"The Amber Journey Project"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":22482,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/page-text.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-54748","page","type-page","status-publish","hentry"],"acf":{"tekstinis_puslapis_tekstas":"<p style=\"text-align: left;\">Palangos miesto savivaldyb\u0117 kartu su Neringos kurortu \u2013 pareng\u0117 ir \u012fgyvendino projekt\u0105 \u201eGintaro kelion\u0117\u201c. Projekto metu didintas Palangos bei Neringos kurort\u0173 kult\u016bros ir gamtos paveldo objekt\u0173, susijusi\u0173 su gintaru \u017einomumas ir lankomumas.<\/p>\r\n<p style=\"text-align: left;\">\u012e projekt\u0105 \u012ftrauktas 21 objektas i\u0161 Palangos ir Neringos, susij\u0119s su gintaru. Objekt\u0173 \u017einomumui ir lankomumui didinti pasitelktos \u0161ios priemon\u0117s: papildytos realyb\u0117s ir virtualios realyb\u0117s 360 turinys, mobilioji aplikacija bei \u017eaidybin\u0117 platforma ir kt.<\/p>\r\n<p style=\"text-align: left;\">Siekiant populiarinti Palangos bei Neringos kurortus Lietuvoje ir u\u017esienio \u0161ali\u0173 turizmo rinkose bei didinti gamtos ir kult\u016bros paveldo objekt\u0173 \u017einomum\u0105 ir lankomum\u0105, buo vykdoma elektronin\u0117s rinkodaros kampanija, kuri apima reklam\u0105 socialiniuose tinkluose, paie\u0161kos sistemose, vaizdin\u0117s reklamos tinkluose, specializuotuose kelioni\u0173 portaluose bei kitas komunikacijos priemones.<\/p>\r\n<p style=\"text-align: left;\">Projekto pavadinimas \u2013 \u201eGintaro kelion\u0117\u201c<\/p>\r\n<p style=\"text-align: left;\">Projekto vykdytojas \u2013 Palangos miesto savivaldyb\u0117<\/p>\r\n<p style=\"text-align: left;\">Bendra projekto vert\u0117 \u2013 249.322,91 Eur<\/p>\r\n<p style=\"text-align: left;\">Paramos suma \u2013 211.924,48 Eur<\/p>\r\n<p style=\"text-align: left;\">\u012egyvendinimo vieta \u2013 Neringos ir Palangos miesto savivaldyb\u0117s<\/p>\r\n<p style=\"text-align: left;\">Projektas parengtas \u012fgyvendinant 2014\u20132020 met\u0173 Europos S\u0105jungos fond\u0173 investicij\u0173 veiksm\u0173 programos 5 prioriteto \u201eAplinkosauga, gamtos i\u0161tekli\u0173 darnus naudojimas ir prisitaikymas prie klimato kaitos\u201c priemon\u0119 Nr. 05.4.1-LVPA-K-808 \u201ePrioritetini\u0173 turizmo pl\u0117tros region\u0173 e-rinkodara\u201c. Projekto finansavimo ir administravimo sutartis su V\u0161\u012e Lietuvos verslo paramos agent\u016bra pasira\u0161yta 2016 m. liepos 25 d. Projektas finansuojamas Europos regionin\u0117s pl\u0117tros fondo l\u0117\u0161omis.<\/p>\r\n<p style=\"text-align: left;\">Projekto vykdymo pabaiga \u2013 2018-07-25<\/p>\r\n<p style=\"text-align: left;\"><strong>Svetain\u0117: <\/strong><a href=\"http:\/\/www.gintarokelione.lt\/\"><strong>www.gintarokelione.lt<\/strong><\/a><\/p>\r\n<p style=\"text-align: left;\">\u0160\u012f projekt\u0105 steb\u0117ti galima populiariausiuose socialiniuose tinkluose: Facebook, Instagram, Twitter, paie\u0161koje \u012fvedant \u201eGintaro kelion\u0117\u201c.<\/p>\r\n<strong>Socialiniai tinklai:<\/strong>\r\n<ul style=\"text-align: left;\">\r\n \t<li><strong>Facebook: <a href=\"https:\/\/www.facebook.com\/gintarokelione\/\">Gintaro kelion\u0117<\/a><\/strong><\/li>\r\n \t<li><strong>Instagram: <a href=\"https:\/\/www.instagram.com\/gintarokelione\/\">gintarokelione<\/a><\/strong><\/li>\r\n \t<li><strong>Twitter: <a href=\"https:\/\/twitter.com\/GintaroKelione\">Gintaro kelion\u0117<\/a><\/strong><\/li>\r\n<\/ul>\r\n<a href=\"https:\/\/www.facebook.com\/gintarokelione\/\"><img class=\"alignnone wp-image-22617 size-full\" src=\"https:\/\/www.visit-palanga.lt\/wp-content\/uploads\/2022\/04\/23130719_402633773487052_5613531889467620819_n1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/a>\r\n\r\n<strong>E-leidinys:\u00a0<\/strong><a href=\"https:\/\/www.visit-palanga.lt\/wp-content\/uploads\/2022\/04\/LT_ePub_Gintaro-kelione_compressed1.pdf\" target=\"_blank\" rel=\"noopener\">Gintaro kelion\u0117<\/a>\r\n\r\n<img class=\"alignnone size-medium wp-image-23068\" src=\"https:\/\/www.visit-palanga.lt\/wp-content\/uploads\/2022\/04\/70123908_773888976361528_1744713099723669504_o-212x300.jpg\" alt=\"\" width=\"212\" height=\"300\" \/>\r\n\r\n<strong>Mobilus gidas\/program\u0117l\u0117:<\/strong>\r\n\r\n<a href=\"https:\/\/play.google.com\/store\"><img class=\"alignnone wp-image-23071 size-medium\" src=\"https:\/\/www.visit-palanga.lt\/wp-content\/uploads\/2022\/04\/67638905_750668285350264_7447096558207631360_n-159x300.jpg\" alt=\"\" width=\"159\" height=\"300\" \/><\/a>\r\n\r\n<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.gintarokeliones&amp;hl=en_US\"><img class=\"alignnone wp-image-23074 size-full\" src=\"https:\/\/www.visit-palanga.lt\/wp-content\/uploads\/2022\/04\/android1.png\" alt=\"\" width=\"204\" height=\"60\" \/><\/a> <a href=\"https:\/\/apps.apple.com\/us\/app\/gintaro-kelion%C4%97\/id1438621658\"><img class=\"alignnone wp-image-23077 size-full\" src=\"https:\/\/www.visit-palanga.lt\/wp-content\/uploads\/2022\/04\/apple1.png\" alt=\"\" width=\"204\" height=\"60\" \/><\/a>"},"_links":{"self":[{"href":"https:\/\/www.visit-palanga.lt\/en\/wp-json\/wp\/v2\/pages\/54748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visit-palanga.lt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.visit-palanga.lt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.visit-palanga.lt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visit-palanga.lt\/en\/wp-json\/wp\/v2\/comments?post=54748"}],"version-history":[{"count":1,"href":"https:\/\/www.visit-palanga.lt\/en\/wp-json\/wp\/v2\/pages\/54748\/revisions"}],"predecessor-version":[{"id":54754,"href":"https:\/\/www.visit-palanga.lt\/en\/wp-json\/wp\/v2\/pages\/54748\/revisions\/54754"}],"up":[{"embeddable":true,"href":"https:\/\/www.visit-palanga.lt\/en\/wp-json\/wp\/v2\/pages\/22482"}],"wp:attachment":[{"href":"https:\/\/www.visit-palanga.lt\/en\/wp-json\/wp\/v2\/media?parent=54748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}